Anonymized where the client asked. Each figure states its measurement period.
Source: native platform insights plus our own delivery and inbox logs for 41 brands that have been on a monthly plan for at least six months, measured January to August 2026. Results vary with category, footage and posting history. We report saves and shares rather than follower growth because they show whether people found the content worth keeping.
Four hotels posting as four unrelated brands, each filmed on a phone by whoever was on shift. We wrote one style sheet flexible enough to hold all four, gave each front desk a monthly shot list, and edited everything they sent to the same look.
The same eight questions came up under every post, and none of them were being answered in the content. We built three recurring formats around those questions, edited from clips the founder filmed at her desk, and answered the rest in the comments the same day.
The competitor benchmark found four of the five accounts posting near-identical overhead plate shots. We gave the kitchen team a monthly shot list — process, hands, heat, service — edited what they filmed, and stopped posting finished dishes almost entirely.
We will show you what a month of edits from a client's own phone footage looks like before you commit to anything.
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